Target Your Customers with Connected TV Advertising in Huntsville
Quantifi Digital can help your Huntsville company take advantage of growing trends in television marketing. Increasingly, viewers in places like Huntsville are choosing to cut the cord and ditch traditional cable subscriptions. Across the country, 52 percent of individuals who have done this report not missing anything about cable. Because of stats like this, the total number of pay-TV households in the U.S. is expected to dip below 80 million by 2021.
However, viewers are still enjoying their favorite content. They're just doing it in new ways. More and more consumers are using Over-the-Top (OTT) methods like Hulu, network apps, and websites to access their favorite content. When this content is streamed through a television, it's called Connected TV (CTV). Below, you'll learn more about CTV and why Over-the-Top advertising should play a key role in your next marketing campaign.
What is CTV advertising?
Companies are expected to spend $14.12 billion in Connected TV advertising by the year 2023. There's a good reason for this projected investment. CTV enables viewers to consume content whenever and wherever they want. A viewer could spend the day at the Monte Sano State Park or the Huntsville Botanical Garden and then come home to stream their favorite show. Additionally, consumers enjoy the freedom that comes from ditching their restrictive cable contracts and the money that they save from doing so.
Connected TV advertising in Huntsville enables you to reach these viewers across a wide variety of devices and streaming platforms. You'll also have more power over how you target consumers. For example, your company's Over-the-Top ads can be shown to a customized demographic that's based on income levels, ages, or lifestyle factors like diet. To learn more about how this form of local TV advertising in Huntsville can benefit your company, keep reading or fill out the form below.
How does OTT advertising in Huntsville work?
Today, there are over 180 million CTV users. That number is projected to increase to 204 million users by 2022. Additionally, CTV viewers are spread fairly evenly across all age groups. For example, 22 percent of users are 55+, 17 percent are 18 to 24, and 24 percent are 25 to 34. These consumers use a variety of devices to access their favorite shows, films, and entertainment. Here are a few examples:
- Smart TVs from Philips, Hisense, Sony, and others
- Gaming consoles like:
- Playstation 4
- Xbox One
- Streaming players such as:
- Amazon Fire TV
- Apple TV
- Tablets and smartphones
A viewer can access a wide variety of streaming services through devices like these. Quantifi Digital has strong relationships with the top providers in the industry. We can get your ads in front of millions of subscribers to services like:
- Sling TV: With over 12 million subscribers, Sling has become popular because of its focus on allowing viewers to personalize their channel lineup. The service lets users watch live offerings from ESPN, CNN, TNT, TBS, and more. Your company's commercials on Sling TV could be shown during the next Crimson Tide game.
- Hulu: This industry-leading service has over 28 million subscribers. Hulu is the only streaming platform to offer current season, ad-supported shows from the largest broadcast and cable networks in the United States.
- Sony Crackle: This free streaming service boasts 10 million monthly active users. Sony Crackle provides users with access to award-winning TV shows, movies, and original content.
Quantifi Digital can also help you reach consumers who have chosen to retain their traditional cable subscriptions. When you sign up for OTT advertising in Huntsville, we can make streaming local cable a part of your ad buy. This can lead to your product or service being featured while consumers watch the local news on WAAY-TV. It's another example of a customer base you can target with CTV advertising in Huntsville.
What are some of the benefits of CTV advertising in Huntsville?
There are a number of benefits to CTV ads that extend beyond what you would receive from traditional TV spots. For example, OTT ads offer the opportunity to create dynamic, interactive ad experiences that run seamlessly across screens. This can drive increased engagement to your company and build its brand recall. Additionally, your business will benefit from a 100 percent in-view rate and video completion rates of over 90 percent.
CTV also gives you the ability to retarget consumers who have already seen your marketing material. With web-based display ads, you can keep your company at the top of a consumer's mind. There is no direct way to accomplish this through traditional TV spots. Traditional TV ads are also limited by DMAs and cable zones. With CTV, you'll be able to geographically target users down to the zip code level.
Quantifi Digital will provide you with access to a live 24/7 reporting dashboard. You can use this to quickly access important information concerning completion rate, frequency, unique reach, daypart, and more. Comparatively, traditional TV only tells you what time your spots ran. These are just a few of the many reasons why CTV ads should be a part of your next marketing campaign.
How much does it cost to advertise on TV in Huntsville?
The cost of this form of local TV advertising in Huntsville can change based on your company's needs and goals. To get more specific pricing information, fill out the form below. When you do, Quantifi Digital will reach out to walk you through your options. We work exclusively on the buy-side and directly with top providers in the industry. We have an expertise that you can rely on to guide your company through the process of shifting to CTV advertising. We'd love to work with you and hope to hear from you soon.
