Target Your Customers Through Connected TV Advertising in Las Vegas
Quantifi Digital can help you change your marketing strategy in Las Vegas to align with viewers' changing television consumption habits. Increasingly, households are choosing to "cut the cord" and ditch their cable subscriptions for Over-the-Top (OTT) methods. By 2021, more than 81 million U.S. consumers will have gotten rid of their cable subscription or never signed up for one in the first place. With services like Hulu, Sling, and network apps, users are now able to access their favorite content just about anywhere. This is called Connected TV (CTV) when the content is accessed through a television. If your company hasn't already, now is the time to starting including CTV advertising in your marketing plan. Read on to learn more about the benefits of this marketing approach.
How does CTV advertising in Las Vegas work?
Although viewers' habits are changing, they often still congregate around a family TV to watch video content together. In fact, the average household now watches nearly 8 hours of TV a day. With our help, you can still reach these consumers. OTT ads are non-skippable and have a completion rate of over 90 percent and an in-view rate of 100 percent. Viewers are also shown fewer of these ads at one time, which incentivizes them to remain engaged with their TV.
Additionally, Connected TV advertising provides you with more data than you would get through traditional TV spots. You can use this data to make smarter decisions about how you spend your marketing budget and who you target your ads to. We create the most well-rounded CTV buys in the industry by blending a wide mix of CTV apps and services, which can include local streaming cable. All of these factors have led forecasters to predict that CTV ad spending will reach $14.12 billion annually by 2023. To learn more about how this can boost your company's advertising plan, fill out the form below.
How much does it cost to advertise on TV in Las Vegas?
There isn't a set price for local TV advertising in Las Vegas. Rather, your charges can vary based on your budget, the goals you have, and more. When you work with us, we'll purchase inventory for you through direct deals with premium networks and services instead of through the open exchange. We also work exclusively on the buy-side. This ensures that your needs are always our top priority. To learn more about how this can benefit your company's bottom line, keep reading or fill out the form below.
What is OTT advertising in Las Vegas?
Over half of all households in the United States have a Connected TV, and this number is projected to increase in the coming years. These changing viewing habits make a lot of sense. Residents of the Las Vegas area have so much to do in their free time. They can go out for a night on the Strip, visit the Bellagio Hotel and Casino, or check out a game at the NBA Summer League. With CTV, viewers are able to do the things that they love while still being able to consume their favorite content.
To reach these potential customers, you'll need to utilize new strategies. Traditional TV ad spending is projected to dip down to $68.8 billion by 2023.This is exactly why you should consider making OTT advertising in Las Vegas a key part of your next marketing plan. With Quantifi Digital's help, you reach a wide variety of users who consume their favorite content in this way. Here are a few devices where your spots could be featured:
- Smart TVs from brands like LG, Philips, Sony, and others
- Tablets and smartphones
- Gaming consoles like:
- Playstation 4
- Xbox One
- Streaming players such as:
- Amazon Fire TV
- Apple TV
Viewers use devices like these to access their favorite subscription-based and free streaming services. We can get your ads in front of millions of subscribers from these services. Here are just a few examples:
- Pluto TV: this free app streams over 100 live TV channels, including CNBC, CBS, and Fox Sports. It has over 18 million subscribers.
- Sling TV: this subscription-based streaming service allows users to select their own channel lineup. With options like ESPN and the NFL Network, your ads could be featured during the next Las Vegas Raiders game on Sling. The service has over 12 million subscribers.
- Hulu: this is the only streaming service that offers ad-supported, current season shows from the largest networks in the United States. Hulu provides is 28 million users with original series, films, and more, which they can access both live and on-demand.
Connected TV advertising in Las Vegas can also get your spots in front of viewers who use streaming cable. This enables you to reach households who retain their cable subscription while still participating in the CTV revolution. Whether you want your company's commercials on Hulu, Roku, or Amazon Fire TV, we can help.
What are some of the benefits of Connected TV advertising in Las Vegas?
CTV advertising in Las Vegas can provide you with a number of benefits that aren't available through traditional TV spots. For example, you'll be able to target users based on their zip code, city, or DMA. Comparatively, traditional TV limits your geographic targeting ability to cable zones and DMAs. CTV provides you with data from top providers so that you can reach users who are most likely to engage with your product or service. With traditional TV, you have to pick shows based on the hope that your demographic will watch them live.
CTV ads also provide you with comprehensive reporting that isn't available through traditional TV. You'll get info on unique reach, frequency, completion rate, and more. One of the other major benefits of CTV advertising in Las Vegas is the potential for remarketing. You'll be able to show web-based display ads to users who have already viewed your spot. This can keep your company's product or service at the top of your customers' minds.
Quantifi Digital can help you take your local TV advertising in Las Vegas to the next level. Start taking advantage of the benefits of CTV today. To get started, simply fill out the form below. We look forward to hearing from you.
